06 Oct 2021
Autumn Marketing
This Autumn
is completely different to last years in that we are not in lockdown and
everything is open. So, now is the perfect opportunity to take full advantage
of Autumnal offers and really push the boat out with marketing.
Decorations
and Outfits
One of the
simplest ways to get into the Autumnal spirit is to decorate the salon. Whether
you prefer the traditional Autumn vibe with pumpkins and warm tones, or if you
want to go more towards a Halloween theme and accessorise with Ghosts and Bats,
refreshing your décor is something that will surely put a smile on your customers’
faces. Window displays are a particularly good way of advertising as not only
do they appeal to your currents customers but they can also draw in the
attention of people passing by and this may entice them to come in and try out your
salon. Also, your employees could try dressing up in Halloween costumes, as
well as potentially doing some unique hairstyles and nails too showcase some
new designs and creativity.Social
Media
Another way
to make the most of Autumn is to use social media as a free way of advertising.
Not only can you reach your current customers but you are able to promote
yourself and reach new customers. You could try to promote exclusive Autumn
offers or run giveaways which not only rewards your loyal customers but can
also help you in reaching new clients through sharing your page. Staying active
on social media is really important, especially interacting with your customers.
Instagram allows you to post a range of interactive stories such as voting
polls and Q&As so you can get feedback from your customers to see what they’re
wanting from you. Using these means you can tailor any marketing more
specifically to what your customers actually want.
Retail
Products
If your
salon sells retail products such as sachets of cream or nail polishes, why not offer
a promotion on certain ones such as any Autumn themed colours. This may allow you
to get rid of any overstock and appeal to customers who do not typically buy
products and want to try something new. Showcasing these products on yourself
or on social media is a good way of showing the products in action and the
potential they have.SMS Marketing
Now we’ve
been out of lockdown for six months, it is a good time to treat your most loyal
returning customers with special offers. Our software has a
built-in marketing suite which gives you the opportunity to easily use SMS and
email marketing. You can
choose client groups or make your own in order to send out your message to the
group of people it was intended to. For example:
Hi << Customer Forename>>
Thank you for your support over the last 6 months!
10% off your new Autumn look!
<<Company Name>><<Company Contact
Details>>
If you're looking for something to help manage your
Salon this Autumn, enquire at https://www.salontracker.co.uk/FreeTrial.aspx for
your free two-week trial!
If you already have the software and would just
like any more Autumn marketing tips, please feel free to give us a call on 0113
350 8230 and we'll be happy to help!
Make the most of the end of this year!
Salon Tracker x