As it is October, the spooky season is upon us!
Halloween is
a delightful time of year where people come together and bond over all things
wicked and wonderful.
In this blog, you will learn some tricks and treats of
the trade and how to implement the Halloween spirit into your salon and get
your customers into the spooky mood.
Decorate your Salon
In order for your customers to get into the Halloween
spirit, the first step is for you to decorate your salon accordingly.
This
means pumpkins, cobwebs, ghosts, skeletons, you name it!
You could also leave a
bowl of Halloween sweets for people to take as they leave, and have a Halloween
music playlist playing while the salon is open, to really get your customers
into the spirit.
If you are really wanting to take this year’s Halloween to the
next level, you could request that staff come in with Halloween makeup and
Halloween outfits!
Halloween decorations is a great way for your salon to keep
up-to-date with the season and show your customers that Halloween is a fun and
frightful time of year.
Halloween Offers & Promotions
Running Halloween offers and promotions is a great way to
boost your sales and get booked up during the spooky period.
Offers such as devilish
discounts, freakish freebies or rebellious refer a friend schemes are some ways
that you can encourage your customers to get into the Halloween spirit.
This
will help to increase your revenues and profits and also get your current customer
base spreading the word to their friends and family, potentially resulting in
new customers!
Halloween Social Media Posts/ Email Marketing
In this day and age, you are able to share your thoughts and
ideas with thousands of people at the click of a button.
Why not use this to
your advantage at this time of the year?
Start creating Halloween themed social
media posts and stories to show your current customer base and potential new
customers that your salon is participating in the spooky season!
You could post
how you’ve decorated your salon to show your customers you are participating in
Halloween, or you could post your Halloween offers and promotions to remind
your customers these are running and how long they are running for so that they
don’t miss out.
You could also send out Halloween emails to your customers,
reminding them of these offers and link your social media handles to the emails
for customers to take a further look into these.
All of these methods of marketing are great ways for your
salon to prepare for the Halloween season. Your customers should leave your
salon feeling ready for the spooky season!
Salon Tracker x