Clear Vision
It’s important, when opening a salon, that you have a clear
idea of what you’re wanting within the salon. What is your USP? Maybe it could
be that your salon is eco-friendly, or that you specialise in treatments for
special occasions such as weddings. Maybe that your tanning treatments are super
safe and have looked into avoiding the dangers of UV exposure. Or maybe you
already know what your USP is… that’s great!
Branding & Marketing
Branding & Marketing is also a key way to engage with
your customers. A striking brand with bold colours can attract customers and marketing
is also key to keep customers up to date with offers you have on within the
salon and to let customers know about their upcoming appointments. With our
Salon Tracker software we offer a marketing suite with marketing suggestions as
well as an option to customise your own, if you so wish.
Ambience and Atmosphere
Customers come into a salon for an experience, so thinking
ahead about how the atmosphere is within your salon is crucial. For example,
having the right colour scheme within the salon interior, having comfortable chairs,
and ensuring that customers feel relaxed and enjoy their time in your
salon, making them want to keep coming back for more.
Staff and Hiring
Having professional and well-trained staff is also beneficial to
your salon as it ensures the treatments that your customers have will be done by
professionals and you will have no stress or any issues with the
appointments. However, if you are planning on training staff then it is
important to think about how to manage your time for this before opening your
salon. At Salon Tracker we offer free staff training, so you can tick that one off your list!
Staying organised
Finally, an important part of opening a salon is keeping on
top of your bookings and staying organised. With our Salon Tracker software we
make this step super easy! Features in our software such as the bookings tab
include a calendar view so you can easily see your bookings, and our software
can store the customer’s information within the database to make it easy to
book them in for the future.
I hope that this blog has helped
you with a few things that are necessary when opening a salon, and has given
you some ideas for what you could do if you decide to open one.
If you’re interested in getting
booked in for a look at our services in a FREE demonstration or a FREE two-week trial,
please don’t hesitate to contact us by calling 0113 350 8230 or emailing us
on info@salontracker.co.uk.
Salon Tracker x