18 Mar 2025
Mothers day Marketing with Salon Tracker
Boost Your Salon Sales This Mother’s Day!
Mother’s Day is the perfect time to celebrate the amazing
women in our lives—and for salons, it’s also a fantastic opportunity to boost
sales. With so many customers looking for the perfect gift, now is the time to
stand out, offer something unique, and make their buying decisions easier. If
you can provide an irresistible offer, why should they go anywhere else?
Stand Out from the Crowd...
Salons, spas, and florists are go-to destinations for
Mother’s Day gifts, meaning competition is fierce. To ensure your salon is the
first choice, think outside the box and offer something fresh and exciting.
We know that coming up with new ideas can be a challenge, so
we’ve put together a few creative strategies to help you maximise sales in the
lead-up to Mother’s Day.
1. Offer Unique Discounts
Traditional discounts work, but personalising them makes all
the difference. Try these creative approaches:
Bundle
Deals – Pair a popular treatment with a complementary service at a
special price.
Multi-Treatment
Packages – Encourage repeat visits with discounted bundles that
extend beyond Mother’s Day.
Referral
Rewards – Offer discounts or free add-ons for customers who refer a
friend to book a Mother’s Day service.
VIP
Offers – Provide exclusive early access or limited-time discounts to
your most loyal clients.
Gift
With Purchase – Include a small but thoughtful add-on, such as a mini
product or extra pampering session, to enhance their experience.
2. Create Meaningful Experiences
Rather than just selling a product, create an experience
that mothers and their loved ones will cherish.
Mother-Daughter
or Mother-Son Treatments – Offer 2-for-1 packages where they can
enjoy quality time together.
Special
Event Names – Brand your offers with names like “Mum & Me” or
“Mother’s Pamper Day” and promote them across your social media.
Gift
Cards with a Personal Touch – Offer handwritten messages or
beautifully wrapped packages to make them extra special.
3. Leverage Social Media & Online Marketing
The internet is your best friend when it comes to reaching
customers. Here’s how to use it effectively:
Gift
Guide Campaigns – Share curated Mother’s Day gift guides featuring
your best treatments and products.
Staff
Picks of the Week – Have team members introduce a featured product or
treatment to boost engagement.
Targeted
Ads – Use Facebook and Instagram ads to promote your Mother’s Day
offers to local customers.
4. Last-Minute Gift Solutions
Let’s face it—many partners leave gift shopping until the
last minute. Make it easy for them with:
Late-Night
or Early-Morning Shopping Events – Offer an exclusive shopping window
for last-minute buyers.
Pre-Wrapped
Gift Bundles – Provide stress-free, ready-to-go gift sets.
Quick-Fix
Gift Cards – Promote gift vouchers that can be purchased
instantly - read our 'gift voucher' blog to see how you can track these with Salon Tracker!
5. DIY & Interactive Experiences
Handmade or experiential gifts are always a hit. Get
creative with:
Beauty
Product Making Workshops – Host an event where customers can create
their own beauty products.
Makeup
Masterclasses – Offer sessions like “The Art of Contouring” as a
Mother’s Day treat.
Exclusive
Salon Events – Organise pampering sessions or tutorials that loved
ones can gift to mums.
Final Thoughts
Mother’s Day is a golden opportunity for salons to connect
with customers, boost sales, and create lasting memories. By offering unique
discounts, special experiences, and leveraging online marketing, you can make
your salon the go-to destination this season.
Ready to make this Mother’s Day your best yet? Start
planning now and watch your bookings soar!
Salon Tracker x